10 Advertising Principles F LIT Feed your child’s imagination as

Feed your child’s imagination as they enter a fantastical world of make-believe

72 (wedge-shaped with side radiators) and 79 (the all-conquering ground-effect design)

inspirational detective story that not only mines all the sciences for its clues but primes the reader to think like a scientist too

agave syrup and gin)

10 Advertising Principles F LIT Feed your child’s imagination asThe popularity of the television series 'Mad Men' has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something