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Description
hacks et autres stratagèmes
Design is ubiquitous in Amsterdam
culturels et de représentation
à la voix
Branding Fiction Ness hacks et autres stratagèmesBranding Fiction started with a simple question: why do some names and logos feel like theyve always been here, even when they never were? We call them fictional brands, and theyre more than an uncanny twinge: they borrow the grammar of real branding so well our brains fill in the shelf space. Inside the book, Lorenzo Bernini maps how these invented labels work: the cues that trigger recognition, the ways they become folklore, and what they reveal
Exchange/Return Notes
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